IAB posted an interesting question in its User-Generated Content Conference: How should advertisers use user-generated content? Use it as an ad medium or use it to generate advertising messages? Ad Age has a video report on it with coverage from speakers of the conference. As advertising will play a significant role to fuel the development of Webcasting and user-generated content is a main feature of many webcasters, webcasting researcher and business practitioners should learn more about a good use of user-generated content.
Thursday, June 07, 2007
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